PiNG! Connecting with Your Consumer - Flipbook - Page 11
PiNG!
GIO AND PING
assessing brand visual equity
on shelf: Analyzing how the global
consumer connects with each brand
through packaging and design
elements.
1
3
Capturing
Category
innovations
and trends:
Uncovering new
product ideas that
can be “stepping
stones” to thinking
differently about a
category and identifying white space
opportunities.
Creating brand arChiteCtures: Capturing the “organization
chart” for each competitive brand to
understand nomenclature, bene昀椀ts,
boutiques and design.
2
ColleCting produCts and
shelf set photographs:
Capturing in-store photographs
of entire categories to assess how
brands compete.
4
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