PiNG! Connecting with Your Consumer - Flipbook - Page 171
PiNG!
ABOUT THE AUTHOR
Joseph Dollens is one of the world’s foremost experts in global consumer
products marketing. He consults with brand leaders in understanding their marketspaces and impact at retail in order to compete more effectively against other
major brands. His clients include such companies as Procter & Gamble, Coca-Cola
and Bristol-Myers Squibb.
Mr. Dollens founded GIO Global Intelligence in 1990. He began his career in consumer advertising and has a lifelong interest in photography. He graduated from
Indiana University with an MBA in marketing, is a commercial pilot and an avid
marathon runner. He is as likely to be found shopping in Beijing, Tokyo or Paris as
in his hometown of Chicago, IL.
INSIGHTS AND
INSPIRATION
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