PiNG! Connecting with Your Consumer - Flipbook - Page 18
PiNG!
1
Category layer
GIO will help you better understand how well your brand is doing on the shelf when
surrounded by competitive brands and thousands of variant choices. We will provide
you with a glimpse of what your consumer sees when she shops your shelf.
GIO:
Understanding Connections,
Layer by Layer
18
CHAPTER 1
When your brand competes on a global basis, it is imperative
to understand how your marketing and design decisions impact
your visual branding at the shelf in each country. GIO Global
Intelligence has expertise in providing insight about your brand’s
presence on shelf. We help you see what your consumer sees
in any country in which your brand competes. We help you
identify your brand’s PiNG points at each layer of the shopping
experience.
