PiNG! Connecting with Your Consumer - Flipbook - Page 19
PiNG!
2 Brand block layer
CHAPTER 1
Our shelves will show you how well your brand
holds together and stands out at retail. These
shelves will help you make decisions about
your package design, shape and materials so
that the consumer clearly sees where your
brand begins and ends.
3 Version layer
GIO will help you use the shelf set photographs
to improve your SKU differentiation strategy. GIO can assess whether the consumer can
easily shop your brand and whether your SKU
differentiation takes away from your overall
brand block.
Hair Care: Russia, Real
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