PiNG! Connecting with Your Consumer - Flipbook - Page 64
PiNG!
CHAPTER 3
GIO Helps Optimize
Your Brand’s Visual Equity
GLOBAL
INTELLIGENCE
GIO provides expert assessments in package design and visual branding. We apply our global
expertise to both our clients’ brands as well as those of their major competitors. By conducting a thorough, competitive packaging assessment, we help our clients best visualize how their brand’s design competes on shelf in the global
marketspace.
GIO helps its clients create the most successful and meaningful visual equity and package design decisions possible.
GIO provides its clients with a thorough analysis of the package design competitive landscape for an entire category.
We take a systematic approach to assessing each major brand in the category by:
• Identifying each brand’s design strategy for creating brand unity through color,
shape or logo.
• Outlining the elements that the brand uses to differentiate individual SKUs.
• Understanding how design elements change on a country-by-country basis.
• Identifying each brand’s intentions behind brand unity and SKU differentiation
and assessing how successful those intentions are on shelf.
64
